Bank renews contract with LETOFE

MASERU -Standard Lesotho Bank has renewed its contract with the Lesotho Tourism Festival (LETOFE) for a further three years up until 2024.

The festival will now be called the Standard Lesotho Bank Letofe Lifestyle Experience and is set to take place on December 17 at the Thaba-Bosiu Cultural Village.

As the festive season fast approaches, the Standard Lesotho Bank Letofe Lifestyle experience is likely to transform the all-round experience of what a music festival should be like.

“Event promoters are no longer selling music,” Manyathela Kheleli, the marketing manager at the Standard Lesotho Bank, said.

“Rather, they aim to package a total experience that includes other aspects of the good things in life, such as fashion, good food, drinks, music, art and lifestyle,” he said.

This experience shall also see a synergy between Standard Lesotho Bank Letofe Lifestyle, local powerhouses, entrepreneurs, Bonono Merchants and, House of Thethana, who will produce exclusive merchandise as well as showcase their products during the media launch, at pop-up activations and at the official Standard Lesotho Bank Letofe Lifestyle event.

Other entrepreneurs who have been roped in for this experience include Spetzo Pizza and Linford Vodka, who are beneficiaries of the Bacha Entrepreneurship Project.

“What we want to achieve with the festival is to evolve and align with the developments in the industry, while still preserving its mandate as a tourism event,” Kheleli said.

The line-up for the music festival consists of both local artistes and international artistes, including Juvy, Leomile, Mookho Moqhali, Don Laka, Ami Faku, Tortured Soul and others.

“Through this festival, we are expressing our token of appreciation to the multitudes of Basotho who continue to support our bank,” Kheleli said.

“This festival could not be possible without the support that you give to our bank.”

Keith Chapatarongo