MASERU – The Chief Executive Officer at The Post (Pty) Ltd, Abel Chapatarongo, has this week announced key appointments at the newspaper as it seeks to consolidate its leading position on the digital market.
Shakeman Mugari, who was the Editor, moves to the new position of Editor-in-Chief where he will be responsible for all editorial matters across key media platforms.
Mugari will ensure that thepost maintains its position on the market as the leading media group on all our digital platforms.
Caswell Tlali, a seasoned journalist with vast experience in Lesotho’s newsrooms, has been appointed the Editor of thepost while Molupe Majara is now the Deputy Editor.
Khotsofalang Koloi has been appointed the Head of Digital with Motebang Lepamo and Molise Molise being appointed Executive Producers.
Sub-Editor Tholoana Nkuebe becomes the Assistant Editor Digital.
Nkheli Liphoto has been appointed News Editor while ’Mapule Motsopa becomes Features Editor.
Tlalane Phahla has been appointed Sports Editor with Teboho Molapo moving to the position of Editor-at-Large.
Thabang Sebusi, who was with the circulation department, is now the Digital Marketing Executive.
Chapatarongo said the appointments are meant to ensure that thepost continues to generate content that “resonates with the people’s lives and their communities”.
“Research has shown that while there may be more platforms to distribute news, the key to getting people to read remains the content. We are determined to provide that unique content,” he said.
He said the digital platforms have transformed thepost into a daily newspaper by feeding content – both text and videos – onto the Newsbot as and when the news breaks out.
Chapatarongo said there has been a surge in subscribers for thepost’s innovative platform called the Newsbot through which readers can access news on WhatsApp in the last two weeks.
“This is an excellent platform for advertisers to reach a wider audience. Given the current trend, we are on course to reach our target of 60 000 new subscribers in the next two months,” he said.
Staff Reporter
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