Ctrack: for your peace of mind

MASERU– IN an era of heightened crime such as hijackings and theft, it has become extremely important that people secure their prized assets such as vehicles.
With a tracking system, one can monitor their vehicle’s real-time location and can keep track of where it is and whether it is veering into a dangerous crime zone or not.

Other systems can even allow the driver to press a panic button when facing danger. One could even get a notification if an item, such as a battery on the vehicle, has been tampered with.
That is where Ctrack Lesotho, a leading vehicle tracking, fleet management and insurance telematics solutions’ company, comes in as it seeks to provide you with peace of mind you sorely need.
While Ctrack Lesotho is a business designed to generate revenue for its shareholders it remains alive to some of its societal obligations.

This Easter Season, the company has stepped up to the platter in raising awareness about the dangers of drunk driving.
The “Don’t Drink and Drive” campaign is meant to promote safety on the roads and to reduce road accidents caused by alcohol abuse.
The company, has since 2013, been ensuring that your vehicle fleets are safe at all times.

Ctrack provides services to individuals, corporates, public sector entities, mining, agricultural entities and non-governmental as well as international organisations.
To date, it has installed tracking units in all types of environments with differing complexities.

These include boats, vehicles, trucks, yellow plant, tractors and farming implements, and motor bikes.
The company operates in Lesotho under a franchise agreement with Ctrack South Africa.

It forms part of an investment portfolio of convergence partners, a seasoned pan-African private equity firm based in South Africa.
Over the years, Ctrack has accumulated unparalleled research and development capacity spanning over 35 years in telematics.
This has resulted in its phenomenal growth evident in its continental footprint covering 19 countries including Lesotho.

It is further represented globally with operations in the Middle East, the United Kingdom, Australia and New Zealand.
Ctrack services set it as unique by focusing on generating data that helps motor vehicle owners to manage road safety.

Primarily, the company focuses on safety and security, driving behaviour, productivity and efficiency, control as well as asset management.
Ctrack Lesotho’s advanced fleet management solution drivers has become a proud risk management partner to the insurance industry, to motorists and their prized assets.

The company derives satisfaction in participating in localised and national road safety initiatives under the Boipaballo Mebileng (Road Safety) campaign since October 2020, particularly during heightened traffic and travels within and outside Lesotho.

It remains vigilant and active in mitigating all risks around the busy periods of Easter, Independence, and Christmas holidays for the benefit and safety of motorists and their vehicles while they enjoy their holidays.

This Easter, Ctrack will once again take responsibility by highlighting road safety in collaboration with other corporate citizens when it participates in the Easter national awareness campaigns throughout the country.

The company’s message for these holidays is directed to the motorists.
It appeals to them to strictly observe all traffic and road laws.

“The motorist should observe all National, Road & Traffic Rules and Regulations and in pursuit of safety Ctrack provides fleet owners’ with data at their fingertips to ensure safety of personnel and vehicles,” the company says in a statement.

This is through advanced driver behaviour management tools which provide users with multiple solutions to ensure operations run effectively, efficiently and safely.
The driver behaviour management tools also enable management of operators, access and encourage responsible behaviour and conduct on operating vehicles and priced assets, while providing feedback on operators’ behaviour in and around assets in different aspects.
Driver management tools entail drivers’ identification.

These include increasing operational visibility, preventing unauthorized driving, improving accidents as well as providing insurance profile analysis.
The driver management tools also consist of an integrated driver terminal.

These include reducing overtime claims, enabling the keeping of a logbook as well as protecting vulnerable mobile workers.
The tool further entails driver behaviour indicators.

These include saving money on fuel and maintenance, reducing the fleet’s CO2 emissions as well as improving drivers’ behaviour.
Furthermore, the driver management tools consist of Ctrack’s logbook remote solution.

These help in increasing customer service, making workforce fleet and load safer as well as vehicle inspection before trips.
The company supports the Road Safety campaign in many ways.

It contributes financially to its budget for the awareness campaigns.
Ctrack has not only participated in the campaign of Don’t Drink and Drive, but it has also participated in the skills capacitation of Basotho.

The company has been working with the National University of Lesotho (NUL) in training their Engineering and Computer Science students.
The company is also working with other universities to train students in relevant programmes as interns.

Ctrack has further created an additional 23 jobs since its establishment seven years ago.
The company is further making meaningful contributions to the economy.

Refiloe Mpobole & Rethabile Raletsosa